Italian Choice
water collection
IC-MARINA
Engineered to provide superior marine glare reduction and clarity in bright, reflective environments.
Land collection
IC-ROSSA
Engineered for speed and precision, enhancing clarity and contrast in fast-moving dynamic environments.
ITALIAN CHOICE
MADE IN ITALY
Tailored for Performance.
Designed with Style.
Driven by Passion.
now partnering with
Tabby
Split your payment in 4, with no interest and no stress.
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Brand Ambassadors
Ultra marathon runner - Content creator
Nico
“Finally I got the perfect sunglasses for all my sport adventures and my daily life. After searching for the right pair, I finally found sunglasses that perform equally well in every sport I do.”
Pro angler - Head of operations at Aqua fishing academy
Samy
"As a pro angler, I’ve tested many sunglasses for marine sports, but Italian Choice quickly became essential. The craftsmanship, clarity, and comfort genuinely elevate my performance on the water. No glare, just focus."
Rowing & Triathlon Athlete - University Professor
Goksu
"I have been wearing and proudly testing
Italian Choice sunglasses for almost one year. With their unique perfect fitting feature for my facial contour, I wear them in various environments such as rowing, cycling, running, XC skiing, and I train and compete with confidence.“
Fishing Instructor at aqua fishing academy
Mohamed
"Out on the water, under strong sunlight, I rely on Italian Choice sunglasses. They offer unbeatable comfort and visibility, helping me navigate and stay sharp while fishing, cruising, or simply enjoying the sea."
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